End-to-End Strategies to Boost Rankings and Drive Conversions
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Designed and optimized a visually captivating and high-performing Shopify store for Doe Beauty, a brand known for its handcrafted Korean silk lashes. Our focus was on creating a platform that not only captured the brand's aesthetic but also performed exceptionally well in search engine results.
Before we partnered with them, Pitaya Foods was struggling with its online presence. Their key issues were directly impacting their ability to attract and convert customers through organic search:
Outdated design lacking modern aesthetics
Poor mobile experience with high bounce rates
Slow load times affecting conversions
Weak SEO foundations limiting visibility
A structured approach to deliver exceptional results
We began with a deep dive into competitor analysis and market research to understand industry trends, user behavior, and the strengths and weaknesses of other stores in the organic food space.
We built a site that was not only beautiful on all devices but also fast and technically sound. This is a major ranking factor for Google, and a smooth mobile experience is key to keeping visitors on your site.
We optimized the site's navigation and implemented features like AI-powered product recommendations and a streamlined checkout. A positive user experience leads to lower bounce rates and higher engagement, which signals site quality to search engines.
We integrated key functionalities such as subscription options and customer reviews, which not only boost engagement but also provide fresh, keyword-rich content. We also optimized product pages and descriptions to rank for terms related to handcrafted lashes and beauty products.
Measurable impact on business performance
Average page load time
Increase in mobile conversions
Growth in organic traffic
"The final result was a visually compelling, high-performing Shopify store aligned with our brand vision. We were highly satisfied, reporting a noticeable increase in both traffic and conversions shortly after launch."
Visual highlights from the project
